ActiveMARK

Maximize Revenue from Your PC Games with Secure Online Distribution

ActiveMARK® enables publishers to maximize revenue from their PC games with flexible digital rights management for secure online distribution. Using ActiveMARK, you can:

Generate New Revenue Opportunities

  • Leverage multiple business models and channels, including try-before-you-buy (TBYB), buy-and-download, and retail
  • Reach the largest number of potential buyers with integration into Trymedia's ecommerce system and distribution network
  • Get to market faster using single-wrap, easy-to-use tools that support both digital and physical distribution
  • Control access to high-value game elements (e.g., weapons, maps, areas) in trial-mode
  • Present high-quality, targeted pre-roll ads in trial versions
  • Utilize cost-effective viral sharing to promote games
  • Minimize the time and cost needed to protect, distribute and support your game

Prevent Unauthorized Sharing While Upholding High Gamer Satisfaction

  • Gain comprehensive copy protection throughout a game's lifecycle with ActiveMARK's robust security features
  • Protect games from illegal distribution within minutes and without source code modifications (in most cases)
  • Achieve a high level of security without sacrificing game performance
  • Make it easier for consumers to purchase legitimate copies of games - reducing support calls for pirated copies


Features

  • Utilize Multiple Business Models - Choose from the most common gaming business models such as download-and-buy, try-before-you-buy, CD/ DVD activation, and beta/ demo with complete control over licensing terms, rules enforcement, and territory management.
  • Easy Integration with Trymedia Games Network - One-step uploading to the Trymedia Games Network for digital distribution makes your games available to millions of users.
  • Updated Security - Help defeat the latest techniques that have been developed to circumvent game protection.
  • Software Developer's Kit (SDK) - To give publishers even greater flexibility and control over security options, ActiveMARK is equipped with an SDK - a set of tools that allows developers to customize the application to interact with a specific game in a unique way.
  • Viral Game Distribution - Cost-effectively promote your game by enabling viral sharing of try-before-you-buy versions of your game whether downloaded or copied from CD/DVD. Also, leverage Web 2.0 trend where sharing personal content is exploding.
  • With-Game Advertising - Present high-quality, streaming ads as pre-roll to a targeted, captive audience waiting for a free game to start. You can stream advertising for your own games or run third party ads.
  • Asymmetric Code Blending - Without using a developer's time or resources, automatically copy portions of the game code to the ActiveMARK security code, making it difficult for hackers to separate the two without impacting the game.
  • Flexible Trial Options - Easily determine length of trial period by a certain date, through certain levels of the game or simply by number of days, hours, or uses.
  • Customizable HTML User Interface - Easily control the user experience and encourage brand consistency by customizing the pages displayed at launch, close and trial expiration using in-product standard HTML.
  • Games for Windows® Program Support - Leverage the marketing power of the Games for Windows logo program with support for Windows Vista®, the Games Definition File (GDF) and digital signature requirements.
  • Product Activation - Allow customers to activate games on CD/DVD in a single-click if Internet access is present or provide toll-free telephone activation for disconnected users.
  • Package Once for All Distribution Channels - Secure your game for both digital and physical media distribution using a single packaging process.
  • Flexible Use Rights - Using product activation, enable gamers to make backup copies, share content with friends, and run products on multiple and mobile computers without requiring that the physical media be present at all times - removing the incentive for casual piracy and enhancing satisfaction.
  • Simple 3-Step Packaging Process - A simple wizard walks you through adding an HTML interface page, setting usage rules, and selecting an installer—saving time and money. The installer is simple enough for the most junior developers or QA engineers to use.
  • Trouble-Free Adoption - Easy integration enables QA/Build Engineering to make ActiveMARK an integral part of their build process.
  • Advanced Packaging Options - Get greater customization capabilities with advanced packaging options for complete flexibility and control.
  • Small Encryption Footprint Option - Smaller footprint size is available to support smaller casual games where download size is critical.
  • Smart DLL Hooking - ActiveMARK automatically selects the DLLs to be hooked, increasing productivity and decreasing inaccuracy.


Packaging Services

The ActiveMARK Packaging Service can help you package and protect your game content for both online and physical distribution. The Trymedia team has protected hundreds of leading titles and can provide you with an efficient process for packaging one or 50 titles, regardless of complexity. When preparing game content for distribution on CD/DVD or via download, you can use ActiveMARK for self-service packaging or enlist the ActiveMARK Packaging Service.


Full-Service Packaging

ActiveMARK offers many benefits, including ease-of-use, a 3-step wizard, and control - but in some cases, a full-service solution may be more desirable. The ActiveMARK Packaging Service is a fully-outsourced offering. Trymedia’s team of packaging experts will prepare your product for distribution using the business rules and user-interface pages you specify.